The Weather Channel Interactive, in partnership with home improvement retailer Home Depot Inc., launched an updated Weather.com section dedicated to do-it-yourself home improvement projects. The improved "Project of the Week" site at http://www.weather.com/homedepot allows for easier access to a wide variety of step-by-step project guides. Consumers can send their project shopping list to a mobile device for easy access. During tough economic times, the site provides users with home improvement details that can save the expense of bringing in a contractor. A genuine cross-platform effort, the expanded features will allow viewers to watch "Project of the Week" reports on The Weather Channel network Saturday from 5 a.m. to 11 a.m. ET. The enhanced site also includes banner ads, the Home Depot store locator and direct links to the online store and weekly ads at http://www.homedepot.com/. One mobile component to the Home Depot Project of the Week online site is the ability to send a shopping list to the mobile device for the first time. There are mobile media placements -- click-to-WAP banners -- that drive to the mobile version of the "Project of the Week" site at http://potw.mtiny.mobi/featured.ftl. The home improvement site also has a social networking capability that lets consumers send a project to a friend or bookmark it on their favorite social networking site. Meanwhile, whether targeting city dwellers or rural folks, hip young singles or proud parents, The Weather Channel Interactive claims that it is now able to help advertisers reach these types of specific audiences more effectively with the introduction of segmentation data via the mobile Web. The new product, TWCi's Segmentation Targeting featuring Nielsen Claritas' PRIZM segmentation data, is now available on device-specific mobile weather applications and at The Weather Channel Mobile http://www.weather.com/mobile site, adding to the enhanced ZIP code-targeting capabilities TWCi already provides its advertisers on the Weather.com site online.
View full article:
No comments:
Post a Comment