NEW YORK - Wal-Mart has launched an online service called Your Zone that creates a 3D virtual room filled with ever-changing Wal-Mart furniture. Your Zone, created by digital firm Neo-Pangea, in partnership with Wal-Mart's ad agency The Martin Agency, has been designed to provide consumers with a realistic view of how a variety of furnishings would look in their homes. The fabrics, wall colours and accessories change over time to represent different styles and provide a larger view of Wal-Mart's product line. Neo-Pangea used Papervision3D to render the virtual room in real time, so that when users rotate the marker, the room rotates and when they move the marker closer to the webcam, the room gets larger. Jason Morris, Neo-Pangea's Royal Alchemist, said: ''Because this is a tool that people use to see actual products, it was important for us to make sure the items look exactly as they do in the store. ''The textures for the individual drapes, sheets, comforters, etc, was taken from photos of the actual products.''View full article:
http://www.brandrepublic.com/Discipline/Marketing/News/936990/Wal-Mart-launches-3D-web-application-Zone/
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